Brighton Marina Regeneration Project

A look at an existing regeneration project at the Marina in Brighton.
http://www.brightonmarinaregeneration.co.uk/index.aspx?nc=1&act=N&widID=36

Partnerships: With all of the regeneration projects there are partnerships where the companies take over certain aspects of the project, the reason for this is that they specialise in they way that these things progress and how to attract a certain audience. The Brighton marina main partner is with Laing O'Rourke, Laing O'Rourke which is the constructor of the project. Laing O'Rourke "design, engineer, construct, manage and invest in major building and infrastructure capital assets across a range of sectors".

For my leaflets, posters and adverts I may want to include a small part weather it be a logo or description of the development partners and emphasise there previous/current developments that have been a success, this can be used as promotional material to show off the professional redevelopment of London Road, Brighton.

Other projects:
Heathrow Airport, Terminal Five
the Scottish Parliament
Selfridges, Birmingham
the Bullring, Birmingham
Ascot grandstand
Portcullis House

By showing something like this on my leaflet it again shows the success of existing projects that the target audience might know, therefore advertising that the project has been well done and is good hands.

History: The site for the Brighton Marina regeneration project also shows the history of the the marina and how it has developed including pictures, I think a few images of how it originally looks and how it now looks/will look after the redevelopment will be a good feature within the leaflet.



Visual impacts: The imagery that they use for the after/during redevelopment is all very bright happy and colourful whereas the images of the existing location (before development) are all gloomy, dark and show the worst parts, (graffiti, run down areas etc.) By using this technique it exaggerates how much it has really changed emphasising how good it now looks and how much has changed.



Redevelopment: On the website it tells you what will/has changed majorly from new buildings to new shop, restaurants and clubs, listing the major good things other than smaller things like graffiti cleaned up  gives the regeneration project more of a higher purpose than to make the place just look nice.