research

This is the work of Paul Rand, i like how the image is almost a puzzle and i find myself looking for the words and logos imbedded, this is a good way of enticing people in to pick up/read what it is actually about, something like this really look good on the from of a leaflet due to the long and thin pages of a leaflet.

This mood board mostly focused on styles and folds of leaflets and how they design worked with that, for example the green leaflet which folds all into the centre, the outside (top) makes up an intricate image that when folded out makes part of the design.

the images on the left were found on an existing regeneration site, they tend to use uplifting and positive, bright and clean pictures which promotes the project better than showing dull images with un-happy people.
The images on the right were of a leaflet that i was really inspired by, mostly by the unique way of folding the leaflet to show the colour bars down the side.