Evaluation

I enjoyed this project as i got the opportunity to design whatever i wanted for Douwe Egberts. I liked the app idea and it was something that I had not done before which was the main reason i wanted to do it.

I think that i could have done more to the app design wise as there were a lot of aspects that i could have improved upon. I also enjoyed using hype again to create a simple web app with functioning controls.

After my Initial pitch it came up that there was no reason to use the app. As discussed i needed something like a promotion element within the app. My view on this is that its not my place to offer such promotion ideas, its down to the company to choose how they promote it. Designing something and saying that to get this to work you have to offer a promotion i think is wrong. If the client likes the concept they will decide on how to promote it. This app is the concept if they wish to take it further they can decide on how to get it out there.

Due to this I gave up on the app for sometime and just knocked up some crappy posters to show for crit. After finishing the posters I decided to go back to the app to finish it off so that I could at least submit something to YCN. I decided on a new approach (idea) for the app use and that was for it to be aimed at students in student halls, accommodation etc so they use it as a way of socialising.

I would have liked to continue with creating a mock up version of the app in hype as i found this quite fun to do.

I think that I struggled with pinning a design down early and sticking with it, I also struggled at meeting the requirements of design brief and trying to meet every aspect of the brief, I didn't want to go down the route that i ad seen a lot of people doing which was comparing drinking at home to drinking at a coffee shop. Looking at other designs by students online the majority had used a version of this idea.

If i did it again i would have sticked with he app idea and this was a strong idea.