1. Channel Idents/Stings:Duration 1-10 seconds. Branded Latest TV interstitials - still or with movement to use as break bumpers and between. Stand out stuff that say who we are. Perhaps changing with the seasons or months and/or to account for whatever is going on in the city or on the channel. Channel 4 do the 4 things - they brand the channel.
2. Specific programme Stings. Now or Next or Coming Up (or at a specific date time) messages: Duration 2-5 Secs. Still or with movement and VO. Co-branded with Latest TV and the Programme title/branding. Latest News, City Of, Latest Sport, The Vote
3. Specific Programme Titles Intro: Duration 10-20 seconds. Filmed and/or animated sequence, using specific programme branding, that brand the programme and give you a decent clue what its about.
4. Specific Programme Titles Outro: Duration 10-20 seconds. Filmed and/or animated sequences that close a programme with credits and copyright notice; closing with "A Latest TV Production
© Latest TV 2013" or a "Name of Production Company production for Latest TV"
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