Leaflet

This is my final version of the leaflet, in correspondence to the crit I have changed the colours of the front cover so that one colour corresponds to a certain venue e.g hotel and bar, this means that my map points relate to the cover which acts like a key. I have got rid of the arrow on the map and changed it to a better image and zoomed in so that you can read it easier.

After test printing:

After doing some test prints I immediately noticed some things that I needed to change:

1. Some of the semi transparent boxes overlapped some images

2.  Some of the transparent boxes were not centred within each of the panels

3. Some of the transparent boxes were not strong enough and were lost so i upped them from 14% to 30%

4. I swapped the blue and green panels as when it was folder the blue panel and the blue from the inside fold clashed even though they were the same colour.

The inside page displays information and pictures about the individual projects of the entire London Road project, each section on information is matched with an image of the location. The white headings and black body text worked so much better than that black headings with white body text, the white text clashed  with the white edges as well as the picture frames around the image. I liked the idea of having slightly angled images within the leaflet other than "square" images, using the angles meant that i could use slightly different sized images without an individual image standing out.
The BN1 in the corner was a late final touch in the design, without it there was no reason to have the folded up corners, they are also a shade of grey instead of black which i used as black was to prominent.

The map i decided to use in the end was my perspective drawing that i made up in sketchup which i exported to illustrator to finish up. This worked a lot better than any other of my map designs as it fitted neatly within the space without being to small or obtrusive. My original plan was to either have the map one of the section small and up the correct way, however it made it to small and wasn't visually appealing, my next idea was to have the map across two section but again it didn't look right, there was too much space around the top and bottom and it meant that it would only work when the leaflet was completely un-folded. After a few tries i rotated it and placed it on one section, it fitted perfectly and meant that i could add a title and location points on the map.