Proposal
For my leaflet and advert designs i will use certain colours, fonts and imagery in order to design a visually coherent set of art works.
I will be choosing to design three adverts and an A4 sized leaflet.
Fonts
The fonts that i have decided to use are: Futura medium for the body text and Futura bold for any headers. For the cover and tittles i will be using borisblack.
Imagery
The image style that i will be using is an artist impression style, to get this style i will be using the cutout filter on photoshop, this filter changes the images to look as if they have been painted.
Style
The style that i have decided to use will be based on the separate panels that i have created with the folded over edges, i will use this as a background on my leaflet and adverts.
Colours
The colours i have decided to use are documented in my sketchbook, the background is a darkish cyan colour in which i will place my other colours onto.
Language
The language that i intend to use will be to create a sense that London road is more up-market, using apartments instead of flats tells the audience that it is more upmarket
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