I really like this idea of an advert, Clooney walks and gets an Nespresso, the two women start talking but you wonder if they are talking about Clooney or the coffee, as it turns out it is about the coffee. I find this quite a classy and well executed advert. There are also constant sequences of the coffee, some showing it being made, poured and drank.
This advert by costa is quite amusing, the soundtrack "I was made for loving you" really fits in with the creation of the coffee. What makes it entertaining is the expressions used by the main character; they are funny and really make the advert. The shape formed by the people is then transfered to the coffee at the end of the scene which is quite a good way of tying it all together, it makes it seam as if those people were the coffee and thats what the coffee is saying.
Kenco Coffee Advert- 'Sack and Broom'
This advert uses a comedy factor to show and tell people about the different types of Kenco coffee, the advert uses very natural and earthy visual imagery (clothes, cup, sacks, environment , giving the impression that the coffee is rich and natural. I like the use of showing where the coffee is made instead of using an industrial type background. I could imagine that when drinking it you would think of this place and not a factory where it is packaged. The other adverts give an industrial type feel to the coffee's, there is no reference to where its made.
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