Pitch

Pitch feedback:

More idents,
Change all logos to the same design and orientation.

Idents

This is a demo video of the idents that I have created for pitch. I decided to show them as if they were being used on a channel to get a better look and feel of how they work as idents in between programs etc.

My idea behind them was to have a reveal theme where the logo is revealed at some point in the ident. With the logos that start with the text on the left I have them slide across to meet up with the segment as it rotates around.

Logo design

Final logo design for latest tv.

Logo versions:

Logo spin animation

Client wants...

1. Channel Idents/Stings:Duration 1-10 seconds. Branded Latest TV interstitials - still or with movement to use as break bumpers and between. Stand out stuff that say who we are. Perhaps changing with the seasons or months and/or to account for whatever is going on in the city or on the channel. Channel 4 do the 4 things - they brand the channel.

2. Specific programme Stings. Now or Next or Coming Up (or at a specific date time) messages: Duration 2-5 Secs. Still or with movement and VO. Co-branded with Latest TV and the Programme title/branding. Latest News, City Of, Latest Sport, The Vote

3. Specific Programme Titles Intro: Duration 10-20 seconds. Filmed and/or animated sequence, using specific programme branding, that brand the programme and give you a decent clue what its about.

4. Specific Programme Titles Outro: Duration 10-20 seconds. Filmed and/or animated sequences that close a programme with credits and copyright notice; closing with "A Latest TV Production 

© Latest TV 2013" or a "Name of Production Company production for Latest TV"

Research

Latest Tv current designs:

Brighton based tv channel.
Brand new tv station with mixed channels.
Current red and white style designs.
Verdana font

Latest Tv brief

We have been tasked with creating the identity for a brand new channel called latest Tv.

The following are show’s or idents which we could use on channel 8. Which serves as a guide to all motion graphics students working on the Latest TV projects with all relevant contact details.

Idents for Latest TV - They can say both ‘8’ or ‘Latest TV’ or  combine both and say something to the effect of ‘You are watching latest TV on channel 8’ We may also need idents to use when the continuity says what’s coming up now or later: Now and Next.. Still research to compare with other channels - See if there are timed sequences at a different length. Remembering the brand colours for latest TV tend to be red and white using the Vandanna Font. There are times when a Vandanna font just won’t work with your designs, in which case, we are open to others.

Here’s what David Cuff the Channel Director had to say about it:

I think you need to distinguish and clarify the following types of Idents, Titles and Stings we are looking at before you detail the specific programme content.

1. Channel Idents/Stings:Duration 1-10 seconds. Branded Latest TV interstitials - still or with movement to use as break bumpers and between. Stand out stuff that say who we are. Perhaps changing with the seasons or months and/or to account for whatever is going on in the city or on the channel. Channel 4 do the 4 things - they brand the channel.

2. Specific programme Stings. Now or Next or Coming Up (or at a specific date time) messages: Duration 2-5 Secs. Still or with movement and VO. Co-branded with Latest TV and the Programme title/branding. Latest News, City Of, Latest Sport, The Vote

3. Specific Programme Titles Intro: Duration 10-20 seconds. Filmed and/or animated sequence, using specific programme branding, that brand the programme and give you a decent clue what its about.

4. Specific Programme Titles Outro: Duration 10-20 seconds. Filmed and/or animated sequences that close a programme with credits and copyright notice; closing with "A Latest TV Production 

© Latest TV 2013" or a "Name of Production Company production for Latest TV"

14th March - Drafts now changed to public

14th March - Drafts now changed to public.
Now that the deadline for YCN has passed I have changed all of my draft posts to published posts.

Changes regarding YCN submission

I have decided to change a few aspects of the PDF to better show off the app and to give a better insight to the design of my app as well as a better understanding and the research process as well as changing a few images for better ones.

1: Added background tints to all pages
2: Added email
3: Changed out first coffee image
4: Added fonts
5: Added further app description
6: Added more images of app
7: Added brain storms
8: Added app use

Submission PDF

This is the PDF that I submitted for my deadline.

Evaluation

I enjoyed this project as i got the opportunity to design whatever i wanted for Douwe Egberts. I liked the app idea and it was something that I had not done before which was the main reason i wanted to do it.

I think that i could have done more to the app design wise as there were a lot of aspects that i could have improved upon. I also enjoyed using hype again to create a simple web app with functioning controls.

After my Initial pitch it came up that there was no reason to use the app. As discussed i needed something like a promotion element within the app. My view on this is that its not my place to offer such promotion ideas, its down to the company to choose how they promote it. Designing something and saying that to get this to work you have to offer a promotion i think is wrong. If the client likes the concept they will decide on how to promote it. This app is the concept if they wish to take it further they can decide on how to get it out there.

Due to this I gave up on the app for sometime and just knocked up some crappy posters to show for crit. After finishing the posters I decided to go back to the app to finish it off so that I could at least submit something to YCN. I decided on a new approach (idea) for the app use and that was for it to be aimed at students in student halls, accommodation etc so they use it as a way of socialising.

I would have liked to continue with creating a mock up version of the app in hype as i found this quite fun to do.

I think that I struggled with pinning a design down early and sticking with it, I also struggled at meeting the requirements of design brief and trying to meet every aspect of the brief, I didn't want to go down the route that i ad seen a lot of people doing which was comparing drinking at home to drinking at a coffee shop. Looking at other designs by students online the majority had used a version of this idea.

If i did it again i would have sticked with he app idea and this was a strong idea.