Anamorphic design test

Testing out anamorphic images. I found that it works great in video and images (once properly set up) but to the naked eye it just looks like a piece of printed paper, i was hoping i could create something that that looked real to the eye that could be placed on a surface, e.g where they are sold in shops.

Research PDF

This is my research PDF that I have created and regularly update to keep all my written research together. I have also a printed copy which I repeatedly look back to.
I have found this quite a helpful as i could quickly look back on ideas that i had and update them with new ones.

First ideas

Sample pods in packages to promote flavors

Facebook comments on coffee cups

Still the best after 250 years - coffee jar on said ageing though Egberts logos, coffee going up and down.

Anamorphic illusions

Share your coffee - app to share to facebook/twitter

No one knows coffee like we do

Coffee beans explode to song (classical) 1812 Overture - Tchaikovsky (Full)

Douwe Egberts Competition Research

Nespresso Commercial - George Clooney - What Else

I really like this idea of an advert, Clooney walks and gets an Nespresso, the two women start talking but you wonder if they are talking about Clooney or the coffee, as it turns out it is about the coffee. I find this quite a classy and well executed advert. There are also constant sequences of the coffee, some showing it being made, poured and drank.

I was made for loving you - Costa Coffee TV ad 2012

This advert by costa is quite amusing, the soundtrack "I was made for loving you" really fits in with the creation of the coffee. What makes it entertaining is the expressions used by the main character; they are funny and really make the advert. The shape formed by the people is then transfered to the coffee at the end of the scene which is quite a good way of tying it all together, it makes it seam as if those people were the coffee and thats what the coffee is saying.

Kenco Coffee Advert- 'Sack and Broom'

This advert uses a comedy factor to show and tell people about the different types of Kenco coffee, the advert uses very natural and earthy visual imagery (clothes, cup, sacks, environment , giving the impression that the coffee is rich and natural. I like the use of showing where the coffee is made instead of using an industrial type background. I could imagine that when drinking it you would think of this place and not a factory where it is packaged. The other adverts give an industrial type feel to the coffee's, there is no reference to where its made.

Douwe Egberts Advert Research

Reclame Douwe Egberts - Winter Efteling (TV commercial)

This advert exposes Douwe Egberts as drink at home drink, that warms you during the winter months, The advert gives off a very traditional feel which directly relates to the traditional aspect of the coffee . I dont think that they help themselves here as they say their coffee is usually thought of as a "special coffee that is brought out at christmas". This advert has a very Christmasy feel.

Douwe Egberts The Flavour Collective - I knew it

This short advert is broadcast in between the programe "friends", The advert features 2 spoons arguing, there is nothing in the advert or implied by the advert that would want me to drink their coffee after seeing this. Looking at the sort of people that the channel friends attract (16-30) I do not see how it would make them interested in the coffee, I have never watched friends but i would think that the advert would tie in with what the show contains.

Douwe Egberts Cinema Advert

This cinema advert I find very pointless, who is going to remember something like this after watching a film, i find it difficult to recollect trailers that were shown before a film, furthermore I very much doubt that the coffee is even sold at a cinema, an advert needs to make the audience want to go buy it and remember the advert. This particular advert looks similar to what a brand did with its makeup range, and at first this is what it could be mistaken for.

My target audience is 25+ however they also state that 18-30 happily spend money at a coffee shop rather than at home. So I need an advert targeted at 18-30 to people who would pay for quality.

Douwe Egberts Company Research

Looking at the facebook page for Douwe Egberts there was a post asking people to give one word that describes the coffee.  I think that having the names of people and the words that they use may have an idea in it.

Their current website does not really attract a younger audience, it's more focused at their current target audience of 50+ as with their product packaging

This is the logo that I will be using on any artwork/video I use, within the brief I have a branding guideline pdf which I need to stick by. I like the logo, the first thing that comes to mind is using it as a sticker/seal to go on packs.

The coffee packs use a variety of colours that symbolise what kind of coffee is in the pack, for example their gold range coffee has a gold packet, their Brazilian Samba coffee is in a red design packet giving the impression that its a spicy coffee.

Douwe Egberts also have a twitter page, I think that I could incorporate this element into an advert: Sharing coffee.

The Egberts Van was used to spread the word of the "flavour collective" range of coffee by giving people free samples of the coffee. Perhaps having samples within a pack so people could try another flavour.